BT will now have another competitor to deal with in the wireline voice market as O2 UK is formally debuting its fixed line voice service. Originally set for a March debut, O2 decided to hold back on introducing the service because it wanted to make sure it could provide what it described as 'the best possible service.'
Offered under its Home Phone banner, O2's wireline voice product will only be available as a dual play voice/broadband bundle offering. O2 will offer two pricing plans for the voice service. Under the initial $14.37 plan, customers will be able to get free weekend and evening calls to other UK-based wireline customers, while customers that sign up for the $18 a month plan will get unlimited free calling to any U.K. landline phones and free calls to 20 international countries.
It's likely that this type of service could resonate with subscribers that perhaps might want a more economical offering than what's currently offered at U.K. incumbent BT. "At O2, we've been listening to our customers and we've realized that many of them want great value, an end to hidden costs and the convenience of being able to pay their home phone and broadband bills together," said Sally Cowdry, O2 Marketing Director in a statement. "That is exactly what they will get from us now that we have launched Home Phone--truly transparent and flexible pricing plans and convenient consolidated billing."
- TeleGeography has this article
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