Online video providers seek out ways to provide personalized content

The notion of personalized video content has become the latest buzzword in the OTT video space as users demand more content that suits their own viewing habits and interests. A potential scenario could be that a user could turn on their television set and see content being offered that is tailored specifically to that individual.

While personalized OTT video is still an emerging concept, a new FierceOnlineVideo report reveals that as both traditional operators and new OTT entrants look to stand out in the IP video space, personalization of content is now a driving concern. Check out the special report here.

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