Overture's appointment of new sales leads to oversee four key EMEA-APAC regions--including India, Italy, Malaysia and Russia--instantly gives the vendor locally-based support to serve new growth opportunities outside of North America, the company said Tuesday.
The naming of these new sales managers follows similar moves to bolster its sales efforts in both Canada and the Caribbean and the Latin American markets.
Its international expansion is in-line with the goals the company set when it launched its rebranding initiative in February, following its acquisition of Hatteras Networks.
"We've always done well in the U.S. and have had good sales coverage," Jeff Reedy, CEO of Overture, told FierceTelecom at the time. "We are now focused on market expansion outside the U.S. in Canada, Latin America, Europe, and Asia Pacific. We have a few benchmark customers in each of those regions, so we feel we know the success formula and we want to build on that."
The timing to deepen its presence in the APAC and European markets is spot on. According to Infonetics, the carrier Ethernet equipment opportunity in these regions should exceed $35 billion by 2015 as more service providers roll out Ethernet to fulfill local and international large enterprise needs.
- see the release
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