Pay-TV providers battle the OTT trend with VOD and TV Everywhere services

As pay-TV providers see their bread-and-butter broadcast video revenues continue to decline due to competition from over-the-top services from Netflix (NASDAQ: NFLX) and other online players, they are equipping themselves with a number of new weapons in their VOD and TV Everywhere arsenals.

According to a recent Leichtman Research Group report, the first quarter of 2015 was poor for pay TV, with the industry segment growing its collective customer base by only 10,000 subscribers. While 10,000 subs shows some growth, the reality is that operators need to enhance their next-generation platforms, on-demand program availability and multiscreen access quickly to counteract the OTT deluge.  

Daniel Frankel, editor of FierceCable, tracks all of the action in this new special report. 

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