Traditional pay-TV providers face two new threats to their livelihood: the smart TV and changing viewer habits of consuming and accessing content. As of the end of 2011, Parks Associates said that over 18 million households had purchased and were using a smart TV. Brett Sappington, director of research at Parks Associates, addresses the challenges and, more importantly, the opportunities that pay-TV providers have to build new applications and OTT (over-the-top) services that can be used by a smart TV system in his column at FierceOnlineVideo. Read more
