Pay-TV's OTT efforts may rope in millennials; then again they may not

Pay TV providers are increasingly advancing the notion of launching their own OTT efforts to rope in millennials who, at best, are "cord maybes" and at worst may be "cord nevers." While there are some positive signs that the effort might work, success is not guaranteed. The idea is fully examined in a FierceCable report that looks at all aspects of how service providers, and even programmers, can attract new viewers without impacting their existing business models. Read the full article


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