Qwest joins the Twitter trend

Not to be outdone by other service providers that recently have used Twitter as a customer service tool--or have responded to customer complaints posted on Twitter--Qwest Communications has launched a "Talk to Qwest" Twitter page at http://www.twitter.com/talktoqwest.

Until the recent embrace of Twitter, telcos had not done much to leverage social media as a customer service tool, but that seemed to change when AT&T mobile customers in Austin, Tex., last month used Twitter to broadcast their complaints about poor iPhone coverage in the area. AT&T responded with network capacity enhancements in the area, according to many Tweets made at the time.

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