Qwest may not be interested in pursuing the same video delivery path as its RBOC brothers AT&T and Verizon, but company CEO and Chairman Ed Mueller reiterated his interest in delivering video services. During this week's Q2 09 earnings call, Mueller said Qwest is examining a video strategy that would incorporate digital broadcast television with on-demand video that would be delivered over a broadband connection.
According to an article in Telephony, Mueller said that Qwest is "more bullish" on the prospect of using its Fiber to the Node (FTTN)-based broadband network to offer customers a video service that incorporates high-definition video. However, Qwest believes it can achieve its video delivery goals without having to become a content broker, as AT&T and Verizon have done with their U-Verse and FiOS TV service.
Qwest currently is conducting video trials in four of its local service markets to understand how to deliver video services by using a mixture of digital broadcast, over-the-top video and on-demand programming. In addition to the trial, Qwest is weighing other options, including a combination of linear programming with broadband capabilities to offer video on demand or pay-per-view programming. Then, there's of course Over-the-Top video, a service Qwest believes is a good fit for its latest 40 Mbps broadband offering.
- Telephony has this article
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