If you're on the fence about buying that new Internet-enabled TV, well, Sam's Club is going to let you connect to those devices and test them out via WiFi right in the store.
By November, the warehouse chain said it will equip over 500 of its locations with AT&T's (NYSE: T) WiFi network capabilities. Obviously, Sam's Club's WiFi motives are pretty simple: drive up sales of Internet-enabled TVs during the Christmas shopping season.
In an interview with the Wall Street Journal, Brian Cornell, CEO of Sam's Club, said that by giving users WiFi access right in its stores "will allow a member to walk up to a Samsung LCD Internet-enabled TV and see how to find his Facebook page or stream video from Vudu."
However, Sam's Club WiFi access isn't just about TV sales. Smartphone users could, for example, could use the WiFi network to research other products in the store and compare prices with other retailers.
- Wall Street Journal has this story (sub. req.)
Starbucks to offer free WiFi service
BT unveils unlimited WiFi access plan
Qwest sweetens broadband service with netbook promotion