Sonic.net, a competitive broadband service provider that has set an ambitious plan to deliver 1 Gbps Fiber to the Home (FTTH) services in California, has no plans on implementing data caps on its users.
Not implementing usage based billing (UBB) bucks the ongoing trend going on with traditional ILECs such as AT&T (NYSE: T), Frontier (NYSE: FTR), Bell Canada (NYSE: BCE) and Telus (Toronto: T.TO), all of which have implemented a UBB policy into their broadband plans. CenturyLink (NYSE: CTL) has yet to reveal a data cap plan, while Verizon (NYSE: VZ) has hinted it is still evaluating how such a program could be implemented on its wireline broadband network offerings.
Offering unrestricted broadband data plans to consumers is nothing new for Sonic.net. Already, the competitive provider offers unlimited data plans, but it also reduced its speed limits so any connection will be delivered as fast as the network allows it to be delivered without any price increase.
While Sonic.net has gained new attention in rolling out its own FTTH network and operating Google's pilot FTTH network at Stanford University, the service provider is also keeping its prices competitive.
Sonic recently dropped the prices of both its Fusion Broadband + Phone ADSL2+/voice bundle from $50 to $40 and the price of its two-line 40 Mbps residential Fusion service from $100 to $80. Likewise, Sonic's new FTTH 1 Gbps service costs $69.95 a month, while the 100 Mbps offering costs $39.95 a month.
- the San Francisco Chronicle has this commentary
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