Sonic.net Internet traffic rises 40 percent on Netflix 'Arrested Development' debut

Sonic.net, a Santa Rosa, Calif.-based competitive broadband provider, reported that Netflix's (Nasdaq: NFLX) launch of "Arrested Development" last Sunday drove up its Internet usage by 40 percent.

"Typically we see normal or slightly reduced Internet traffic on a holiday weekend, but the surge in broadband use on Sunday and Monday was substantial, an almost 40% bump in overall usage," Sonic.net said in blog post.

The service provider added that strong demand continued on Monday.

But Sonic wasn't the only one that saw a bump in traffic.

According to a blog post from Procera, a provider of Intelligent Policy Enforcement (IPE) solutions to help service providers monitor traffic on their networks, one unnamed cable operator saw Netflix traffic peak volumes of 10 percent on Sunday.

Cam Cullen, vice president of global marketing at Procera, wrote on the company's blog that "one cable network saw a jump in Netflix traffic peak volumes of 10% on Sunday over the previous Sunday, with a corresponding 8% jump in the number of subscribers accessing Netflix overall."

He added that peak "usage for Arrested Development on Netflix on Sunday was twice that traffic seen on Monday, with a range of 2-7% of total Netflix traffic on various networks being directly attributable to Arrested Development."

For more:
- see Sonic.net's blog post
- and Procera's blog post

Special report: Netflix, Crackle, AOL On target consumers with original streaming content

Related articles:
Netflix's 'Arrested Development' draws big numbers in first weekend, but stock drops
DSL Extreme to resell Sonic.net's ADSL2+, phone service in LA
Sonic.net sheds wireless unit to focus on fiber

Suggested Articles

HPE announced it's working with Intel and the Linux Foundation on a new open source software project for the roll out of 5G across multiple sites.

Comcast provided an update on Monday in regard to how its network is handling the increased usage and traffic related to the COVID-19 pandemic.

After being a security partner, Palo Alto Networks is now a competitor in the SD-WAN space with its $420 million purchase of CloudGenix.