Sony's Crackle targets "content snacking" users with long-form content

Eric Berger, SonyEric Berger, executive vice president of digital networks at Sony Pictures and manager of Crackle, the company's multiplatform online video product, says that the unit is seeing more subscribers who want to watch "full-length movies and full-length TV shows on their smartphones and tablets." FierceOnlineVideo's Mariko Hewer recently spoke to Berger about "content snacking," Crackle's business model and what typical users watch. Read more

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