SPOTLIGHT: Bundlers, beware of complexity


Service bundling is starting to gain notice. The New York Times this weekend carried a first-person account of what customers new to bundled services can expect and what they should watch out for. It reads like the beginner's guide it's intended to be, and there probably won't be any surprises here for seasoned telecom types--unless, that is, you think bundling is a no-brainer.

The story paints the service bundling experience as fraught with complexities and easy mistakes, and service provider marketing teams may want to take note.

For more:
- see this story at The New York Times 

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