SPOTLIGHT: Can telcos adapt pay phone strategies?


After AT&T said last week that it is getting out of the pay phone business, some of the coverage of the story highlight independent firms that have taken over pay phones once owned by telcos. Meanwhile, it was also noted that some telcos like Verizon and Windstream still operate pay phone units.

Can the telcos that are still in the business adapt it on some other way to get a future pay-off from pay phones? Windstream actually sees more marketing value than profit value out of its pay phones in Ohio. Is there a way to turn these phones into multi-media kiosks or synchronization docks, or is any idea fraught with more investment that anyone would be willing to drop into the pay phone slot at this point?

For more:
- read this story in The Lorain (Ohio) Chronicle-Telegram

Related articles:
- AT&T announced its pay phone exit last week

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