SPOTLIGHT: Google 700 Mhz decision near


Google officials will have plenty to contemplate next week as the tryptophan from the Thanksgiving turkey kicks in. The company must declare by Dec. 3 whether or not it intends to bid on 700 Mhz spectrum at the Federal Communications Commission's scheduled January auction.

If Google does bid and wins spectrum, a major industry shift could occur in 2008, and it won't be a competitive shift (that could come later). The more immediate shift will partly involve the massive rush of equipment vendors and other technology companies toward Google's front door. The other part of the shift will be the piles of resumes Google will receive from experienced telecom industry exeutives and professionals.

For more:
- see this story in The Wall Street Journal (Sub. req.)

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