SPOTLIGHT: IPTV ad targeting: A new digital divide?


Targeted advertising is a much-anticipated capability of IPTV network technology, and though it is usually discussed as something that offers heightened levels of customization and personalization that benefit both advertisers and audiences, anything that can be controlled also can be used to avoid.

Will viewers who fit into certain demographics miss out on advertisements and special offers that viewers in others will get? Telephony talks to John Reister, chief network architect at BigBand Networks, about the issue.

For more:
- see this interview at Telephony

Suggested Articles

Frontier Communications is looking to rebound from a disappointing second quarter last month by offering a new managed cloud IT service.

Tyson, Virginia-based GiGstreem raised $10 million in a Series B funding round that was led by RET Ventures with participation from LNC Partners.

Comcast sent its Senior VP of Next Generation Access Networks Elad Nafshi to the ONF conference today to announce its big step on virtualization of the cable…