The Internet video rage shows no signs of abating, and while much of the traditional telecom industry has taken a wait-and-see approach (mostly to see if usage declined, or if residential consumers demanded Web video through their TVs) companies like Google and TiVo have been staking their claim. TiVo recently announced a partnership with YouTube to bring online video content to TVs viz its DVRs.
However, while a broader variety of users are checking out Internet video clips than ever before, other measurements of usage still appear lopsided. For example, ComScore says that about 20 percent of Internet video viewers still account for about 85 percent of all the online video content that is consumed. That balance could change, but telcos and other service providers getting involved now should bear it in mind.
For more:
- see this cover story at Multichannel News