SPOTLIGHT: Telcos chase advertising dollars


Can telcos succeed in advertising if they really try? Advertising-driven business models for content are more unpredictable than ever. DVRs, mobile phones and the Internet are imposing new rules on the content business, and that kind of chaos always breeds opportunity, but telcos hardly suggest the type of companies that can move nimbly in a chaotic world. Still, their success beyond the voice telephony world may depend on their ability to adopt new kinds of business models.

For more:
- see this story and related pieces at Telephony

 

Suggested Articles

Deutsche Telekom's T-Systems subsidiary has deployed VMware's disaster-recovery-as-a-service platform on its Dynamic Services for Infrastructure (DSI…

Google is investing 3 billion euros ($3.3 billion) to expand the company's data footprint across Europe over the next two years.

When it comes to its fiber deployments, Verizon is hitting its stride, according to Verizon Chairman and CEO Hans Vestberg.