Privacy remains a sensitive subject whether the subject is privacy of user content or privacy of user data. Technologies that conceivably allow network operators to breach the frontier of the former are raising great concern. Yet, telcos may soon engage in practices in which user data is collected and traded like so many baseball cards in order to increase revenue from advertisers, but also to strengthen the promise of personalized advertising. Can they manage to reap revenue, avoid privacy panic and keep customers happy with new levels of personalization all at the same time. Telephony begins to look at these issues in a just-posted staff report.
For more:
- see that report at Telephony