T-Mobile was so confident that its @Home landline replacement service would be such a draw for consumers that when it introduced the service in July 2008 it had a commercial showing a woman cutting down phone lines with a chain saw. Cautioning consumers not to literally cut down lines, the @Home service tried to sell the idea that you could cut the phone company's cord and get dirt cheap calling through your broadband line. But with so many new broadband VoIP options on the market, the @Home service never took off the way T-Mobile envisioned it and now it's going to stop selling the service. T-Mobile will, however, support existing @Home customers.
The idea was simple enough. For $10 a month, a user could make unlimited local and long-distance calls by plugging a T-Mobile provided box into their respective cable or DSL broadband line. Although T-Mobile did not disclose why it's cancelling the service, it's likely that T-Mobile realized just as did Verizon when it canceled its Hub service last fall that its customers would just use their wireless phone instead of a new landline replacement service.
- xChange has this article