TDS' Fiberville program lures subscribers to IPTV, FTTH

TDS Telecom (NYSE: TDS) has taken a page from Google Fiber's "Fiberhood" concept by rolling out its "Fiberville" pre-registration campaign in Concord and parts of Knoxville, Tenn., where it plans to offer 100 Mbps fiber to the home and TDS TV services. 

Fiberville is a new campaign TDS launched to educate residents about its pre-registration process in markets where it is going to offer its FTTH and TDS TV service.

With plans to start installing service in some neighborhoods as early as September, TDS said it is dividing these "fiber-served" areas into neighborhoods, all of which have the opportunity to become a "Fiberville" by having residents pre-register for IPTV. The telco added that neighborhoods with "high pre-registration rates will qualify for Fiberville status and will receive exclusive offers and discounts."

The higher speed offering will help TDS become an even bigger competitive threat to AT&T (NYSE: T) and Comcast (Nasdaq: CMCSA), which offer speeds of 10 to 25 Mbps and up to 100 Mbps, respectively. Prior to the launch of its FTTH service, TDS only offered 1.5 to 3 Mbps DSL in Concord and Knoxville.

Eligible customers will have a choice of three main IPTV and FTTH service bundles that include various video packages and 100 Mbps or 50 Mbps speed options.

LeRoy T. Carlson, Jr., TDS president and CEO, said in the company's Q1 earnings release that it is their goal to "increase broadband and video penetration through service bundling."

Coupled with this latest service expansion, the service provider launched its Fiberville concept, a new campaign to educate residents about its pre-registration process in markets where it is going to offer its FTTH and TDS TV service.

With plans to start installing service in some neighborhoods as early as September, TDS said it is dividing these "fiber-served" areas into neighborhoods, all of which have the opportunity to become a "Fiberville" by having residents pre-register for IPTV. The telco added that neighborhoods with "high pre-registration rates will qualify for Fiberville status and will receive exclusive offers and discounts."

Coming on the heels of its recent FTTH and IPTV roll outs Halls and La Vergne, Tenn., TDS has invested over $30 million to bring TV service in various parts of its U.S. territory over the past five years. Today, TDS offers the IPTV and FTTH services in seven of its markets.

For more:
- see the release

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