The advent of telco/IPTV may still be relatively new, but a new whitepaper from Parks Associates forecasts that the number of worldwide telco/IPTV service subscribers will total 40 million by the end of this year. In the whitepaper, "IPTV and the Digital Home," the analyst firm attributes the growth of telco/IPTV services to aggressive service provider rollouts. In 2008 Parks Associates reported the number of telco/IPTV available homes grew by about 80 percent to surpass 20 million. The analyst firm predicts that the industry growth will slow some, but still remain above 50 percent for 2009.
But aggressive rollouts are only the tip of the iceberg. Kurt Scherf, principal analyst for Parks Associates, says that successful rollouts will be due to service providers incorporating multiple services into the IPTV offering, such as home networking, converged entertainment and communications features, and interactive on-demand programming. "To edge out incumbent pay-TV providers, telecom operators must move beyond the ‘killer app' mentality and be holistic in their approach," he said in a release.
- here's the official release
Parks predicts nearly 40 million IPTV subs this year