Would a policy of openness, and perhaps even having a choice in having your Internet surfing and searching patterns tracked lead you to be any more supportive of the practice? A fairly new company called Phorm is ready to test that theory. Phorm in the past apparently has been accused of dealing in spyware, but is now pursuing a policy of openness for its advertising targeting system, which tracks usage patterns via some adjustments to traditional cookie technology.
BT is one carrier already working with Phorm, and as The New York Times reports in a column that looks more closely at the policy of openness, further details about Phorm and its customers are likely to surface in the coming weeks.
- see this post at The New York Times
- Privacy recently has emerged as a hot issue for telecom carriers. Privacy report