Time Warner Cable becoming backhaul powerhouse; CenturyLink secures endorsement with Seahawks' Sherman

Wireline news from across the web:

@FierceTelecom RT @TELUS International‏: Infographic: 70% of those helped via social customer service return as a customer in the future. Post | Follow @FierceTelecom

> Telefonica's new OTT partnership with Evernote illustrates how service providers are leveraging OTT partnerships. Article

> Ciena will announce results for its fiscal third quarter ended Aug. 3 on Wednesday, Sept. 4, before the financial markets open. Release

> CenturyLink secured an endorsement deal with Richard Sherman, a cornerback for the Seattle Seahawks. Sherman will be the spokesperson for the CenturyLink High School Athlete of the Week program and its new marketing campaign for the Seattle market. Release

Cable News

> RFD-TV kicked off an ad campaign promoting Dish Network after Comcast dropped the rural network from its cable systems in Colorado and New Mexico. Article

> Cox Communications is looking to boost third-quarter subscriber additions through a promotion at college campuses in which it is offering students a chance to attend a free concert featuring pop duo Karmin and singer Sean Kingston. Article

Online Video News

> Apple, according to various reports, recently acquired second-screen app maker Matcha.tv for a price that could be as low as $1 million. Article

Wireless News

> Time Warner Cable is becoming a growing force in wireless, delivering backhaul service to more than 10,000 cell towers and expanding its own Wi-Fi hotspot footprint. Article

> There are opportunities for further consolidation of the U.S. cell tower market, including carrier-owned towers and other assets, according to American Tower CFO Tom Bartlett. Article

And finally … Google says that Gmail users should know that there's no such thing as privacy on the Internet. Article