Social media continues to play a role in the way consumers interact with their over-the-top video services and the overall entertainment industry.
In a new special report, Measuring OTT audiences in Q3: Nielsen holds its own as other measurement firms move in, FierceOnlineVideo looks at how audience measurement firms including Nielsen, comScore and Rentrak considered the impact of social media on content ratings.
Check out FierceOnlineVideo's new feature here.