TV Everywhere may be a growing phenomenon in the pay-TV industry, but according to a new study from Adobe, only 12.5 percent of cable, satellite and IPTV customers actually use the service. In its U.S. Digital Video 2014 Inaugural Report, Adobe said that authenticated pay-TV viewing rose 487 percent in the last 24 months. At the same time, the number of TV Everywhere users tripled from 4.4 percent of total pay-TV subscribers at the end of 2013. Dan Frankel, editor of FierceCable, has the full report here.
