While there are the necessary qualifications and provisos, U.K. business telecom and utilities provider Axis is launching what it calls "free business broadband for life."
The offer is open to all Axis for Business' new customers and aimed directly at drawing business from incumbent BT. It initially offers free broadband for a year and then, if the new customers refer a business (or more) to Axis, they "could see them enjoying free broadband for life for their businesses," an Axis press release states.
At the very least, it helps SMEs and larger businesses get a handle on some broadband provisioning costs, Axis said.
"We appreciate funds can be tight for some during this tough economic climate; all businesses have to do is refer new business to us, they get to enjoy at least 264 pounds ($452.18) savings a year on overheads," Axis Managing Director David Meyers said in the press release. That figure, the news release added, is comparable with BT phone and broadband service.
"Axis for Business is aiming to get their customers connected who might be switching from the main providers," the release continued. "It is also predicted that businesses moving from premises will be attracted to the offer as it will hopefully help avoid the lengthy delays that occur with some providers where companies are often left waiting weeks for installation of broadband."
- see this Axis press release
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