Hispanics in the United States are emerging as a powerful telecom services buying force. According to The Insight Research Corp.'s new report "US Hispanic Use of Telecommunications Services 2010-2015," U.S. Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures.
Not surprisingly, the report illustrates that a big contributor to this growth are people under age 18. This segment will spend more money than non-Hispanics on new mobile and wireline devices to access the Internet and high bandwidth content.
"If the future of mobile carriers depends on their getting consumers to buy their data plans, then the U.S. Hispanic community is right in the sweet spot, and will be receiving increasing attention from both wireline and wireless carriers' marketing departments," said Robert Rosenberg, Insight Research in a release.
- see the release here
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