Verizon entices customers to purchase FiOS, LTE bundles with 'double up' promotion

Verizon (NYSE: VZ) has introduced its new "double up" promotion as a way to drive more of its customers to bundle FiOS with its growing 4G LTE wireless service. Having closed its acquisition of Vodafone's piece in Verizon Wireless last month, the promotion is one of many new marketing initiatives combining its wireless and wireline divisions. The service provider said that subscribers who order FiOS and a new Verizon Wireless smartphone could reduce their FiOS and wireless bills by $10 monthly each. Read more