Verizon (NYSE: VZ) is giving its FiOS TV users a chance to access a high-definition version of BET in six of its serving areas.
Although neither Verizon nor BET revealed the terms of the programming deal, FiOS customers that reside in Massachusetts, Rhode Island, Florida, New Jersey, downstate New York and the Philadelphia DMA will soon be able to access BET in HD.
"It's an exciting time for FiOS, as we announce more and more programming options every week," said Terry Denson, vice president of content strategy and acquisition for Verizon.
Expanding its channel lineup with new content like BET shows that Verizon wants to sell its customers content that matters to them and not just the speed of Fiber to the Home. Having a deeper set of content choices obviously will help Verizon to win over not only satellite service consumers, but also existing cable customers that are considering changing their video provider.
- Multichannel News has this article
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