Verizon (NYSE: VZ) has launched a new global FiOS triple-play bundle as a way to appeal to customers that want custom international programming.
With the ability to customize their international TV programming, customers can choose from seven different languages: Spanish, Portuguese, Italian, Mandarin, Cantonese, Hindi or Punjabi Programming.
In addition to the programming, customers can get 300 minutes of international calling per month from their home to landline and wireless phones in more than 100 countries worldwide at no additional cost.
For customers that are willing to sign up for a two-year agreement for a new FiOS triple-play bundle that includes Internet, TV (including Custom TV, Extreme HD and other bundles) and telephony, the offer includes either a $300 Visa gift card, 24 months of the Spanish Language TV Package, or both the World Plan 300 international calling plan for 12 months and one of the TV programing packages free of charge for 12 or six months depending on the package selected.
The Spanish Language Package provides 70-plus popular Spanish channels including WAPA America, Television Dominicana and BeIN Sports en espanol for 12 months. The Portuguese Language Channels provides RTPi and SIC International TV channels for 12 months. The Italian Language Channels shows RAI Italia and Mediaset TV channels for 12 months. The Chinese Language Channels provides either the Mandarin TV package for 12 months or the Cantonese TVB package for six months. Finally, the Hindi or Punjabi Language Channels supplies either the Hindi TV package for six months or the Punjabi TV package for 12 months.
Arturo Picicci, director of consumer marketing for Verizon, said in a release that these options offer greater choice and flexibility, "while meeting the needs of our customers with free international calling and International TV programming."
Until June 8, new subscribers will also receive free DVR service for one year, in addition to international content and calling.
Rolling out a programming and calling package targeting international users comes as Verizon is trying to provide more custom solutions, particularly for its video offerings. The service provider recently extended its so-called "skinny bundle" to local businesses that reside in its fiber-to-the-premises (FTTP) footprint. Like its initial consumer offering, the FiOS Custom TV product allows businesses to choose the channels that they want.
- see the release
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