Verizon lures quad-play adopters with smart phone promotion

Verizon (NYSE: VZ) believes that the best way to win a customer's quad-play bundle heart is to reward them.

Taking a page from credit card companies like Chase's rewards program, any subscriber that now signs up either Verizon's FiOS or DSL-based quad-play bundles will get a $200 Verizon Visa towards the purchase of a new DROID smartphone.  

The new smartphone rewards program comes as Verizon extends its quad-play bundles into all of its wireline service areas, with the expansion into California, Florida and Texas.

Available current FiOS service or copper-based DSL-based bundles, Verizon claims that consumers that adopt a quad-play bundle can save $299 per year on their communications spend.  

While it has taken time for service providers to figure out how to best present and price their quad-play offerings, Verizon's marketing move shows that they need to find something besides a lower price to stand out from the competitive crowd.

For more:
- here's the quad play release
- see the DROID offering release

Related articles:
Verizon lures dial-up users with new DSL bundles
Is DSL dipping or diving?
Verizon's Q2 wireline losses offset by broadband, business service gains
Verizon serves up new DSL wholesale offering
Verizon launches yet another customer retention program

Suggested Articles

Expect a full dose of Kubernetes at next week's VMworld conference in San Francisco, according to VMware CEO Pat Gelsinger.

If there is indeed a global recession in the offing, no one has told the top cloud and colocation providers.

On the same day as its second quarter earnings, VMware announced it's buying Carbon Black and Pivotal for a combined value of $4.8 billion.