Verizon lures quad-play adopters with smart phone promotion

Verizon (NYSE: VZ) believes that the best way to win a customer's quad-play bundle heart is to reward them.

Taking a page from credit card companies like Chase's rewards program, any subscriber that now signs up either Verizon's FiOS or DSL-based quad-play bundles will get a $200 Verizon Visa towards the purchase of a new DROID smartphone.  

The new smartphone rewards program comes as Verizon extends its quad-play bundles into all of its wireline service areas, with the expansion into California, Florida and Texas.

Available current FiOS service or copper-based DSL-based bundles, Verizon claims that consumers that adopt a quad-play bundle can save $299 per year on their communications spend.  

While it has taken time for service providers to figure out how to best present and price their quad-play offerings, Verizon's marketing move shows that they need to find something besides a lower price to stand out from the competitive crowd.

For more:
- here's the quad play release
- see the DROID offering release

Related articles:
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Is DSL dipping or diving?
Verizon's Q2 wireline losses offset by broadband, business service gains
Verizon serves up new DSL wholesale offering
Verizon launches yet another customer retention program

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