Signing up for a broadband bundled plan is for many consumers a deceiving experience where the service provider will instantly jack up the monthly price after a short promotional period. Verizon believes it has the answer for both residential customers and SMBs with a new series of long-term price guarantees for its FiOS service.
A consumer that signs up for one of Verizon FiOS voice, Internet and TV bundles will have a consistent monthly bill for two years. What's more, subscribers that leverage Verizon's self-service ordering tools will get an additional $5 off per month for the same 2-year plan.
One of the new bundles includes 40-plus HD channels, up to 15 Mbps/5 Mbps broadband Internet and FiOS voice for $99.99 per month. Verizon claims that with the two-year rate, a subscriber could save over $240 over the $109.99 per month price it had initially charged for this bundle.
Likewise, small business customers that sign up for Verizon's FiOS Internet for Business can get a bundled package that includes up to 25 Mbps symmetric broadband service and Verizon Freedom for Business voice at $84.99 per month with a three-year agreement. An SMB can also bundle in FiOS TV Prime HD service with voice and data at the beginning price of $129.99 per month with a three-year agreement.
As cable operators get more aggressive with their DOCSIS 3.0 rollouts to gain the business and residential broadband dollar, price consistency could be a near-term differentiator Verizon can use against cable. Verizon, however, is not the only ILEC that's been driving price consistency. Tier 2 ILEC Windstream, for example, last September launched a $49.99 DSL data/local and long-distance voice bundle "price for life" guarantee.
For more:
- see the release here
- Light Reading has this article
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Verizon launches quad play bundles
Windstream offers lifetime data/voice bundle