Verizon tussles with Comcast over ads

Nothing may be certain except for death and taxes, but the likelihood that Verizon Communications and a cable TV competitor are fighting about marketing and advertising issues comes fairly close to being a constant certainty. This time around, Verizon is accusing Comcast of false advertising and asking the cable TV giant to "cease and desist" a series of ads with the theme "Don't Fall for FiOS."

Some of the claims at the center of the dispute have to do with longer-term cost of the Verizon service compared to Comcast's own after introductory promotion periods are over. If Comcast doesn't quit the campaign, Verizon said it will appeal to the National Advertising Division of the Councils of Better Business Bureaus. It's not surprising to see the marketing and advertising war between telcos and cable TV firms continue to be a source of heat, as telcos for the most part have been making progress against the cable guys since the economic recession took hold.

For more:
- The Philadelphia Inquirer has this story

Related article
Cable TV firms sued Verizon over anti-competitive marketing

Suggested Articles

Vodafone Business announced this week that it has launched a new resource hub to help businesses bounce back from the impact of the COVID-19 pandemic.

CenturyLink's Shaun Andrews has a contrarian view in regards to how much the pandemic fueled digital transformations.

Data center provider Stream Data Centers is leaning on Cox Business' fiber network for its new data center campus in Goodyear, Arizona.