Nothing may be certain except for death and taxes, but the likelihood that Verizon Communications and a cable TV competitor are fighting about marketing and advertising issues comes fairly close to being a constant certainty. This time around, Verizon is accusing Comcast of false advertising and asking the cable TV giant to "cease and desist" a series of ads with the theme "Don't Fall for FiOS."
Some of the claims at the center of the dispute have to do with longer-term cost of the Verizon service compared to Comcast's own after introductory promotion periods are over. If Comcast doesn't quit the campaign, Verizon said it will appeal to the National Advertising Division of the Councils of Better Business Bureaus. It's not surprising to see the marketing and advertising war between telcos and cable TV firms continue to be a source of heat, as telcos for the most part have been making progress against the cable guys since the economic recession took hold.
- The Philadelphia Inquirer has this story
Cable TV firms sued Verizon over anti-competitive marketing