With the ability to have their computers, tablets and smartphones run faster it should be of no surprise that consumers love ad blocking.
However, a new FierceOnlineVideo feature, Ad blocking becomes $22B headache for online video providers, illustrates that ad blocking creates a problem for online video players whose revenue relies on advertising dollars.
Sam Bookman, editor of FierceOnlineVideo, addresses how video providers can create a balance in getting their ad revenue while not inconveniencing their viewers. Check out FierceOnlineVideo's new feature here.