Video providers, advertisers grapple with ad blocking's popularity

With the ability to have their computers, tablets and smartphones run faster it should be of no surprise that consumers love ad blocking.

However, a new FierceOnlineVideo feature, Ad blocking becomes $22B headache for online video providers, illustrates that ad blocking creates a problem for online video players whose revenue relies on advertising dollars.

Sam Bookman, editor of FierceOnlineVideo, addresses how video providers can create a balance in getting their ad revenue while not inconveniencing their viewers. Check out FierceOnlineVideo's new feature here. 

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