Virgin Media gets ready for a 100 Mbps rumble

To counter recent findings that it's a "broadband laggard," Virgin Media plans to roll out a 100 Mbps DOCSIS 3.0 service by the end of the year with plans to expand its 200 Mbps service trial.

In late 2008, Virgin made its real move to compete with DSL and emerging fiber-based broadband services with its 50 Mbps downstream service, which was more than twice the speed of its 20 Mbps tier. Last July, Virgin Media became a real competitive threat to BT's 40 Mbps "Infinity" service when it finished building out its DOCSIS 3.0 network, making its wideband service available to around 12 million homes.

Of course, the raging question is what will the 100 Mbps service cost? A Virgin Media spokesperson said in a Light Reading Cable article that it will reveal pricing and the first areas to get the service "ahead of the on-sale date." Subscribers that want the 50 Mbps service have to pay $42.82 per month if bundled with another service such as voice or $58.09 if a subscriber buys it as a standalone service.

For more:
- Light Reading Cable has this article

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