Already a thorn in BT's consumer broadband side, Virgin Media hopes it can do the same in the business segment through the launch of Virgin Media Business. The new division, which is really a rebranded ntl:Telewest Business, has put forth an ambitious strategy to become what it describes as a 'compelling alternative to BT.'
To battle BT for business dollars, Virgin Media Business will leverage its established set of 40 UK-based offices to target mid-sized businesses and government divisions. Over its next-gen fiber network, the service provider will deliver a number of core technology services, including an expanded Ethernet service portfolio (Metro point-to-point Ethernet, national point-to-point/multipoint and any-to-any Ethernet VPNs). Complementing its service set, Virgin will be an integrated customer portal that will enable various functions, including fault and order management, online billing and customer self-provisioning.
"There is a significant opportunity to leverage the full power of our fiber optic network in the business telecoms market," said Neil Berkett, CEO of Virgin Media in a release. "Virgin Media Business will take our strong customer-centric approach to a growing and under-served market in which there is a need for a compelling and distinctive alternative to BT."
For more:
- see the release here
- LightReading Europe has this analysis
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