The integration of social networks and VoIP click-to-call offerings recently began to seem like a viable new possibility for increasingly marginalized voice services, giving them both direction and method for reaching a whole new generation of users. However, bloggers and other industry observers are noting that the early progress of social network voice offering may mitigate that hope. Voice-related Facebook applications, for example, reportedly have less than 12,000 daily users, which is less than 3% of the total Facebook audience. It's still early in the evolution of these offerings, but if the viral adoption patterns and instantaneous word of mouth available through social networks can't help redefine voice as an application, what can?
For more:
- check out this story in Telephony
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- VoIP/social network activity made news at VON