Vonage is bolstering its marketing power as it moves further into the business services space by naming Monster.com executive Ted Gilvar be chief marketing officer (CMO).
Gilvar, who will begin work with the VoIP provider later this month, will report to Vonage's COO Joe Redling.
In the CMO role, Gilvar will oversee all of Vonage's marketing strategy and advancing its integrated marketing efforts across its business and consumer lines.
A 20-year marketing veteran, Gilvar comes to Vonage from Monster Worldwide, where he was EVP and CMO overseeing all aspects of Monster's global marketing functions.
Before joining Monster, Gilvar served as EVP and managing director at BBDO, managing accounts for several major national and international brands. He has also held leadership roles at several advertising firms, including McKinney, Hill/Holliday and Mullen.
Gilvar comes to Vonage at a time when the service provider is looking to establish a bigger foothold in the small to medium business (SMB) space, with a particular focus on providing cloud-based services. The company has been expanding its business services portfolio over the past year by acquiring a number of cloud-based providers, including SimpleSignal, Telesphere and Vocalocity.
He will likely be helping drive a single marketing message that touts the capabilities of all of the assets for SMBs it has been collecting since 2014.
- see the release
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