WOW!'s Russell: We’re being opportunistic with wholesale opportunities

fiber wire
Like other cable operators that provide wholesale services, WOW! Business has found success in the wireless backhaul space.

WOW! Business continues to make inroads as a disruptive force in the wholesale fiber services space, but the service provider is being choosy about which deals it pursues.

Scott Russell, chief marketing and sales officer for WOW!, told FierceTelecom that the company’s footprint puts it into a good competitive position.

“Our wholesale strategy is about being opportunistic,” Russell said. “There are things that we are strategically set up to do in our footprint to be able to be able to extend our wholesale customers’ networks as they look to expand their reach.”

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceTelecom!

The Telecom industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceTelecom as their must-read source for the latest news, analysis and data on the intersection of telecom and media. Sign up today to get telecom news and updates delivered to your inbox and read on the go.

RELATED: WOW! Business challenges AT&T by lighting fiber in 38 Chicago center business district buildings

Like other cable operators that provide wholesale services, WOW! Business has found success in the wireless backhaul space.

The service provider is currently conducting a fiber-to-the-tower build in Chicago, for example.

For that project, the service provider is building 1,500 miles of dark fiber and sees a number of opportunities to expand in the commercial business market.

“We can overperform at a hyper-local level so we tend to be very selective in how we think about the opportunities that come forward to us in the wholesale space, particularly with the wireless carriers,” Russell said. “We love the wireless carriers and the business they bring us, but we tend to be very hyperlocal with the opportunities versus on a broad geographic basis.

While the allure of dark fiber deals are certainly pressing, the service provider is focused on looking at those builds on a case-by-case basis.  

“Again, it’s opportunistic,” Russell said. “There’s places where dark fiber makes a lot of sense for us and other times we’ll pass on those opportunities.” 

Suggested Articles

Vodafone Group has partnered up with Google Cloud to host its cloud platform for data analytics, business intelligence, and machine learning.

Colt Technology Services is now serving up high-bandwidth internet connectivity provisioned in near-real-time with the launch of its IP Access service

Customers want SD-WAN services, but they are confused by the Baskin-Robbins-like flavors that are available today, according to a Comcast executive.