WSJ: Ad groups pursuing Web privacy initiative

The Wall Street Journal reports that advertising industry trade groups--including the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association and the Interactive Advertising Bureau--are near to completing development of standards designed to keep Internet users informed about information that advertisers are collecting from them and how it is being used. The self-regulatory effort, which may include an icon on Web ads that users can click on to find out more information about the privacy and information usage guidelines that apply, might be a step in the right direction, and could take some of the heat off of the service providers enabling the data collection.

However, as the WSJ reports, it remains unclear whether or not it goes far enough, and there is a fair bet that it will not stop legislators from pursuing more aggressive Web privacy laws. Telcos and other service providers will be watching this development closely, as it could impact how they proceed in enabling collection of customer data for use not only in Internet services, but also in their growing TV service efforts.

For more:
- The Wall Street Journal has this report

Related articles
AT&T this month rewrote its own privacy policy
A House subcommittee is targeting targeted ad practices

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