WWE searches for online video gold

The WWE has made what could be the most ambitious move into the over the top video market by moving its pay-per-view business, including its hugely popular Wrestlemania program, to a subscription-based online video platform. While investors are rightly nervous about the decision, WWE is standing by its decision. Samantha Bookman, editor of FierceOnlineVideo, examines how sports programmers overall are looking to find profit in the OTT market. Read more


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