Netskope, a leader in Secure Access Service Edge (SASE), today shared new research showing that more than 10% of enterprise employees access at least one generative artificial intelligence (AI) application every month, compared to just 2% a year ago. The findings, published as part of Netskope's annual Cloud & Threat Report, underscore the rapid growth in generative AI app adoption in the enterprise and also the emerging security risks that come as a result. Netskope's annual Cloud and Threat Report details major cloud security trends of 2023 and anticipates how cloud adoption and the resulting attack surface will continue to evolve in 2024.
2023: The Year of Generative AINetskope found that more than 10% of all enterprise users access at least one generative AI app per month, compared to just 2% a year ago. In 2023, ChatGPT was the most popular generative AI application, accounting for 7% of enterprise usage.
While Netskope expects the total number of users accessing AI apps in the enterprise to continue rising moderately next year, there is an emerging population of power users who are steadily growing their use of generative AI apps. With use currently growing exponentially, the top 25% of users can be expected to increase generative AI activity significantly in 2024 as this group finds new ways to integrate the technology into their daily lives.
"With growing AI app usage, employees are more likely to expose sensitive data like credentials, personal information, or intellectual property," said Ray Canzanese, Threat Research Director, Netskope Threat Labs. "For safe enablement of AI apps, organizations must implement reasonable controls and advanced data security capabilities while focusing on how employees can use AI productively."