Frontier Communications is on a hiring spree as it works to transform itself into a fiber powerhouse after emerging from Chapter 11 bankruptcy earlier this year. The company’s latest hire is Melissa Pint as its chief digital information officer.
Pint will be responsible for handling the company’s digital transformation, including its digital operations and architecture, enterprise technology architecture, business processes and customer engagement.
Pint most recently was the SVP and head of technology at retailer JCPenney. While there, she designed and implemented the technology group’s digital optimization strategy and also oversaw JCP.com and the JCP mobile app as well as all the store and supply chain systems.
She will report to CEO Nick Jeffery.
“Frontier is on an ambitious digital transformation journey, and I can’t think of a more qualified leader than Melissa to spearhead this effort,” said Jeffery, in a statement.
Besides her work at JCPenney, she has also head leadership positions in technology, IT and operations at Target and Cargill.
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Frontier is in the midst of an ambitious turnaround strategy that includes a rapid fiber expansion throughout its territory as well as a makeover of the company’s customer care systems.
During a recent investor call, Jeffery said that he believes Frontier can succeed at this strategy if it focuses on building fiber as fast as it can; launching compelling customer offers; improving customer care; and streamlining its costs.