Amazon Web Services (AWS) is setting out its artificial intelligence (AI) stall at the AWS Summit conference in New York this week, with one executive stating customers have already tried out its new generative AI service, Bedrock, in droves.
AWS VP of Data and Machine Learning Swami Sivasubramanian told Reuters that thousands of customers have taken Amazon Bedrock — which was launched in April — for a test drive. Enterprises such as Sony (NYSE: SONY) and Sun Life (NYSE: SLF) have kicked the tires on the system, using it to create new content, such as text and images instantly, based on prompts given by humans.
Of course, AWS is competing with other massive cloud hyperscalers for a big slice of the AI pie. And it's making its case at this week's AWS Summit in New York City.
“This technology has reached its tipping point," Sivasubramanian said of generative AI during a keynote speech.
At the conference:
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Amazon said that it will expand Amazon Bedrock with the addition of Cohere as an foundational model (FM) provider and will also add the latest FMs from Anthropic and Stability AI. The latter has just launched new language models. A foundation model is an AI neural network — trained on mountains of raw data, generally with unsupervised learning — that can be adapted to accomplish a broad range of tasks, according to Nvidia.
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Sivasubramanian underscored that model choice will be paramount. “No one model will rule them all. Rather, organizations will need to be able to choose the right model for the right job. Then, customers will need to be able to securely customize these models with their own data,” AWS explained in a blog.
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Meanwhile, Peter Hallinan, who runs the initiatives in the science and practice of Responsible AI at AWS AI said that the company is actively engaged with organizations and standard bodies focused on the responsible development of next-generation AI systems including NIST, ISO and more. Last week at the White House, Amazon signed voluntary commitments to foster the safe, responsible, and effective development of AI technology.
Clearly Amazon isn't resting on its laurels. We'll be watching closely for the impact on cloud players and enterprises alike as AI's development moves forward.