While the Olympic Games had the largest amount of U.S. viewers on standard TV, it also saw a strong rise in online viewing. In addition to 219.4 million total viewers and an average of 31 million viewers who tuned in to watch the Games each day, NBCOlympics.com also recorded nearly 2 billion page views and 159 million video streams of events during the Games. Sam Bookman, Managing Editor for the Wireline Group, examines how the Olympics may have had a game-changing effect on the online video space. Read more
