8x8 (Nasdaq: EGHT) is far from being a household traditional telephony name, but the service provider's cloud-based VoIP service mentality continues to gain mindshare. As of the end of May, 8x8 reported that it now surpassed the 25,000 business subscriber mark for its hosted VoIP, Unified Communications (UC) and managed hosted services portfolio.
One of the advantages of the cloud-based service approach, especially for SMBs, is that it takes the burden off the business to manage the voice network by putting it into the hands of the service provider.
Recognized by top five hosted VoIP and UC providers on Infonetics Research's 2011 North American Business VoIP Services Leadership Scorecard, 8x8 has continue to see uptick in various vertical segments including the U.S. government.
Government, in particular, has become a major growth engine for 8x8. In 2009, the competitive provider struck a major coup when it became a subcontractor to Level 3, which serves as a prime contractor on both GSA's Washington Interagency Telecommunications Services-3 (WITS-3) and Networx Enterprise.
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