Adtran thinks it can gain market share in these economic downtimes, and the company is going to put more emphasis on increased global sales and raising the company's profile, says Gary Bolton, its new vice president of global marketing.
Bolton says the company will emphasize Adtran's value both as a strong technology company and one that provides extended service and competitive prices - a message Fierce heard in November as the company outlined its plans for growing its market share in the SMB segment.
One of the challenges Bolton faces is to maintain a consistent message across the company's carrier division - focused on service providers - and the enterprise division, which is focused on businesses. In spreading its message, Adtran will likely emphasize its financial strengths, including its strong balance sheet and consistent profitability.
- Huntsville Times covers hometown company Adtran. Article.
Fierce got the message in November: ADTRAN gets Real
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