Advertisers see new opportunities in the video streaming market

Advertisers are turning their attention to the video streaming market to get their wares in front of consumers who are increasingly shifting their viewing platform from TV to smartphones and tablet computers. The online video advertising market appears to be a ripe one, with eMarketer predicting that advertisers will spend $3.8 billion on online video ads this year, out of a total of $42.52 billion on all digital ads. FierceOnlineVideo editor Mariko Hewer examines how advertisers are crafting their marketing messages to appeal to the growing online video audience. Read more

Suggested Articles

Mirantis announced on Wednesday that it had acquired Docker's Enterprise business and team for an undisclosed sum.

IP Infusion announced on Wednesday that its DANOS-Vyatta software, which is based on AT&T's DANOS software, was ready for customer evaluations.

While telcos are, for the most part, embracing the TM Forum's Open APIs, software product vendors' implementations are lagging, according to a study.