Amazon, Hulu, and Roku ramp up their holiday promotions

HuluAs retailers gear up for Black Friday and Cyber Monday, online video providers are getting in on the action with a series of new marketing campaigns to lure more viewers or to buy their online video wares. While Netflix (Nasdaq: NFLX) may be tight lipped about its plans, Hulu has been running a Hulu for the Holidays promotion, which includes a daily sweepstakes that offers prizes from a 55-inch Samsung TV to an Xbox One or monthly subscriptions to Hulu Plus. Meanwhile, Google (Nasdaq: GOOG) is offering free shipping for its $35 Chromecast dongle device. Sam Bookman, managing editor of FierceMarkets' wireline group, takes a look at the latest online video provider promotions. Read more