Amazon, Hulu, and Roku ramp up their holiday promotions

HuluAs retailers gear up for Black Friday and Cyber Monday, online video providers are getting in on the action with a series of new marketing campaigns to lure more viewers or to buy their online video wares. While Netflix (Nasdaq: NFLX) may be tight lipped about its plans, Hulu has been running a Hulu for the Holidays promotion, which includes a daily sweepstakes that offers prizes from a 55-inch Samsung TV to an Xbox One or monthly subscriptions to Hulu Plus. Meanwhile, Google (Nasdaq: GOOG) is offering free shipping for its $35 Chromecast dongle device. Sam Bookman, managing editor of FierceMarkets' wireline group, takes a look at the latest online video provider promotions. Read more

Suggested Articles

Wave Business is building a new fiber-optic data center in Oregon that's scheduled to be completed in the second quarter of this year.

Embattled Frontier Communications is working with creditors to file for bankruptcy by the middle of March as part of its efforts to right the ship.

Canonical announced its Anbox Cloud, which allows service providers and enterprises to distribute Android apps from the cloud by using containers.